Offering Hourly Rooms Booking Can Boost Your Hotel Revenues

Offering Hourly Rooms Booking Can Boost Your Hotel Revenues

Recently the concept of Short Stays has become popular in many countries. In India too this concept has grabbed eyeballs of tourists. Lets discuss how selling Hourly Rooms can help our hotel business.

1. Hotel near Transit Places : Case 1 - If your hotel or homestay is near a transit place like Bus Stand, Railway Station and Airport then you can sell your consider selling your rooms on 3 Hourly, 6 Hourly and 12 Hourly basis. There are many occasions when the hotel customers check-out on the same day late evening, in such cases you can open 3, 6 or 12 hour slots for sale online and sell the same room again (with proper cleaning). Case 2 - Suppose your hotel’s Check-in and Check-out time is 1200–1100 then offering rooms for 3 or 6 hours can help you sell your hotel room during odd hours too. Usually customers checking-in early in the morning just expect a basic with facility to freshen up, that’s all. You can capitalize on customer requirements as per your locality.
2. Hotels near Offices / Colleges - If you have a hotel near some college or office then you can expect customers who are guardians of students and they would just expect a room to freshen up and keep their luggage, that’s all. You can offer them hourly room for freshen up and then keep their luggage at reception under CCTV coverage and then sell the whole room again to a customer seeking a room for the full day. Selling rooms twice this way can help you increase your revenues.

Benefits of Offerings Hourly Rooms in a Nutshell

• Increased Revenues
• Probability of Targeting Another Set of Customers
• Better utilization of rooms

Now I am sure this article seems to be very basic and obvious. You must be aware of most of these things and must be following some of these practices too. But the question here is instead of doing this to your offline customers, you can start offering Hourly rooms to customers who wish to book rooms online. This way you will be able to showcase your hotel to a new set of customers i.e., the ones seeking a room for Short Stay apart from the regular customers.

Just see if the OTAs available in your countries offer facility of selling hourly rooms and try to implement the same if you wish to.

Bonus Tip : If none of the OTAs offer Hourly Room selling facility then you can create a separate room category named as Day Use Room or Room for 6 Hours Only etc and start experimenting if it works out for you. Please ensure that you mention properly in the description that this particular room is for 6t hours only in order to avoid conflict.